Analytics and Digital Branding Set-up
Social Direction & Strategy
Active Marketing Strategy
In our meeting you mentioned that our goals would be to have active marketing campaigns for:
We discussed rather than creating typical ads, we would use our stories, blogs, and videos as the creative for our ads. We want people to learn about the brand, the beer, and it’s connection to other people and communities. We want to show how connected everything is. Coupled with the brewing information videos that showcase the delicate intricacies of the craft, we have all the hard hitting content we need. All we’re doing is documenting the process and connecting with our followers. Paired with an active tracking and re-targeting campaign, your potential clients can be accessed at any time with future campaigns. When they are ready to buy, that trust barrier has already been lowered. With an added layer of Google adwords, we capture them on multiple levels and keep them in our marketing funnel until one of our ads resonates with them. Our goal is to keep everyone tagged and targeted as we release media. We discussed location based targeting as well, so that will be taken into consideration. It is important to note that the quality of your ad content is very important. The pricing listed below does not include creating the ad creative itself. That is quoted on a per-job, basis depending on the content needed. The pricing below also does not include Ad Spend, the money going directly to Facebook to cover the ad cost. The price below is to have us manage the campaign, where we would hire someone to create the content, and allocate the necessary budget while creating and maintaining audiences. That being said, you mentioned you can create all the media in-house, so we don’t need to intervene here. For the Beer subscriptions, we will need some eye catching content that follows some minor guidelines in order to get the best ROAS. If you can create the media for this as well, it can be included in what is listed below. We should collaborate on this in order to get the best content while following the strict advertising guidelines.