McMahon Group

What is Search Engine Optimization? SEO Made Simple

Make it simple for potential clients to discover your site.

How I like to explain Search Engine Optimization (SEO) is that it’s like a resume. If you bring your resume to a potential employer, it needs to be printed in the latest format, easy to ready, and absolutely concise. Now you can absolutely bring that exact same information, written in pencil, with no formatting, and it would convey the same information to that employer, but it would take longer to get through. Your employer wants to see the most important information first, presented in a format they understand. Google is very much like the aforementioned potential employer. There is a specific format Google understands, and proper Search Engine Optimization techniques make sure to follow these formats.

There is no secret to SEO.  It is constant monitoring of on-page and off-page algorithms.  We monitor your competition to see what how they are changing.  We add, remove, change content based on what google prefers, and how your competition adapts.   We re-render images, videos and any bloated media.  I stare at charts, graphs and numbers all day and I couldn’t be happier 🙂

Honestly, this paragraph is only here so I can up my word count and increase my SEO score.  We pay attention to that kind of thing 😉

Quick Fact!

60% of all organic clicks go to the top 3 search results.

Have Questions?

I love talking to people about their branding and marketing ideas.  If you have any questions about SEO or Analytical Marketing, please reach out.

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SEO takes time.  It can take months to achieve the results you’re looking for.  While every site is different, results can usually be seen within 6 months.